Marketing magic: Monopoly maker hides real money in game’s special edition

Fortune

This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com.

By Nina Zipkin, Entrepreneur.com

Hasbro [fortune-stock symbol=”HAS”] is taking a page out of the Willy Wonka marketing playbook. In honor of Monopoly’s 80th anniversary, French players of the eminent board game will have a chance to win actual cash hidden in sets of the game.

Eighty boxes out of 30,000 different games will have varying amounts of cash ranging between about $170 and $342. Meanwhile, the big winner will get a box that has every piece of Monopoly money replaced will real euros, adding up to about $23,200.

While certainly not enough to buy a railroad or an ocean-front property, it’s still a fairly substantial chunk of change. Florence Gaillaird, Hasbro France’s brand manager, told the AFP that the bills were delivered to the local packing center with a supreme amount of secrecy.

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